Video Marketing Designer — Platform Strategy & Content Calendar

Enterprise-grade video marketing strategy covering platform specs, content calendar, hook design, and distribution.

Platform Specifications

| Platform | Format | Duration | Aspect Ratio | Best Use | |----------|--------|----------|--------------|----------| | YouTube Long | Horizontal | 8-15 min | 16:9 | Authority, SEO | | YouTube Shorts | Vertical | <60 sec | 9:16 | Reach, discovery | | Instagram Reels | Vertical | 15-90 sec | 9:16 | Awareness, reach | | TikTok | Vertical | 15-180 sec | 9:16 | Viral, broad reach | | LinkedIn Video | Square/Horizontal | 30 sec-10 min | 1:1 or 16:9 | B2B, authority | | Facebook Reels | Vertical | 15-90 sec | 9:16 | Local demographic | | Google Business | Square/Horizontal | 30 sec-5 min | Any | Local SEO signal |

Content Calendar Framework

Mike's strategy: separate YouTube channels for shorts (reach) and long-form (authority).

Weekly Cadence

| Day | Output | Platform | |-----|--------|----------| | Mon | 1x long-form upload | YouTube | | Tue | Repurpose long-form → 2 Shorts | YouTube Shorts | | Wed | Social video from script | TikTok + Reels | | Thu | Educational short | TikTok | | Fri | Client spotlight or before/after | All platforms |

Monthly Batch Production

Instead of daily creation, batch 20+ videos in one session:

1. Script 5 topics on script day
2. Film/generate all 5 on production day
3. Edit all in one editing session
4. Schedule via social tool (Blotato or native)

Hook Design by Platform

| Platform | Hook Window | Strategy | |----------|-------------|----------| | TikTok | First 1-2 seconds | Pattern interrupt, visual surprise | | YouTube Shorts | First 3 seconds | Strong question or bold claim | | YouTube Long | First 30 seconds | Promise + stakes | | Instagram Reels | First 2 seconds | Visual hook + text overlay | | LinkedIn | First line of caption | Professional insight |

Content Pillars for Local Service Businesses

| Pillar | Examples | Goal | |--------|---------|------| | Education | "Why X happens," "How to prevent Y" | Authority | | Proof | Before/after, testimonials, case studies | Trust | | Local | Area guides, community content, landmarks | Geo-relevance | | Behind-the-scenes | Process, crew, tools | Humanity | | FAQ | Answering PAA questions on camera | SEO | | Seasonal | Timely service pushes | Urgency |

Short-Form Video Principles

1. Hook in first 2 seconds — no logos, no intro music, no "hey guys"
2. One idea per video — do not teach multiple things
3. Captions mandatory — 85% of social video watched without sound
4. Strong visual throughout — no static talking head for 60 seconds
5. CTA every video — comment, follow, link in bio

Editing Workflow

1. Cut every 2-3 seconds on social (attention pattern)
2. A-roll: talking head on primary track
3. B-roll: overlay during explanation, cut every 2-3s
4. Background music: 30-40% volume, cut to beat
5. Captions: auto-generated then reviewed, burn in with ffmpeg-agent
6. Color grade: simple LUT or preset for brand consistency
7. Export: platform native (not over-compressed)

Equipment Tiers

| Tier | Camera | Mic | Lighting | |------|--------|-----|----------| | Starter | iPhone 14+ | Rode Wireless GO | Ring light | | Mid | Sony ZV-E10 | DJI Mic | Elgato Key Light | | Pro | Sony A7 IV | Sennheiser MKE 600 | 3-point setup |

For AI-generated content: no camera needed — Creatify handles avatars.

Related Topics

• [[ai-video-pipeline]] — production execution following this strategy
• [[youtube-titles-thumbnails]] — CTR optimization
• [[youtube-hooks-scripts]] — script writing for long-form
• [[long-form-video-seo-2026]] — YouTube SEO after production
• [[dfy-video-pipeline]] — agency pricing and DFY package structure

#video-sop #video-strategy #content-calendar #platform #tiktok #instagram #youtube