{"slug":"video-marketing-designer","title":"Video Marketing Designer — Platform Strategy & Content Calendar","tags":["video-strategy","content-calendar","platform","tiktok","instagram","youtube"],"agent_summary":"Platform-by-platform video strategy covering format specs, content calendar, hook principles, editing workflow, and equipment recommendations. Covers YouTube, TikTok, Instagram Reels, LinkedIn, and Facebook.","trigger_phrases":["video marketing strategy","video content calendar","platform video specs","tiktok video strategy","instagram reels strategy","video content plan","social video formats","video marketing plan"],"runnable":true,"markdown":"\n# Video Marketing Designer — Platform Strategy & Content Calendar\n\nEnterprise-grade video marketing strategy covering platform specs, content calendar, hook design, and distribution.\n\n## Platform Specifications\n\n| Platform | Format | Duration | Aspect Ratio | Best Use |\n|----------|--------|----------|--------------|----------|\n| YouTube Long | Horizontal | 8-15 min | 16:9 | Authority, SEO |\n| YouTube Shorts | Vertical | <60 sec | 9:16 | Reach, discovery |\n| Instagram Reels | Vertical | 15-90 sec | 9:16 | Awareness, reach |\n| TikTok | Vertical | 15-180 sec | 9:16 | Viral, broad reach |\n| LinkedIn Video | Square/Horizontal | 30 sec-10 min | 1:1 or 16:9 | B2B, authority |\n| Facebook Reels | Vertical | 15-90 sec | 9:16 | Local demographic |\n| Google Business | Square/Horizontal | 30 sec-5 min | Any | Local SEO signal |\n\n## Content Calendar Framework\n\nMike's strategy: separate YouTube channels for shorts (reach) and long-form (authority).\n\n### Weekly Cadence\n\n| Day | Output | Platform |\n|-----|--------|----------|\n| Mon | 1x long-form upload | YouTube |\n| Tue | Repurpose long-form → 2 Shorts | YouTube Shorts |\n| Wed | Social video from script | TikTok + Reels |\n| Thu | Educational short | TikTok |\n| Fri | Client spotlight or before/after | All platforms |\n\n### Monthly Batch Production\n\nInstead of daily creation, batch 20+ videos in one session:\n\n1. Script 5 topics on script day\n2. Film/generate all 5 on production day\n3. Edit all in one editing session\n4. Schedule via social tool (Blotato or native)\n\n## Hook Design by Platform\n\n| Platform | Hook Window | Strategy |\n|----------|-------------|----------|\n| TikTok | First 1-2 seconds | Pattern interrupt, visual surprise |\n| YouTube Shorts | First 3 seconds | Strong question or bold claim |\n| YouTube Long | First 30 seconds | Promise + stakes |\n| Instagram Reels | First 2 seconds | Visual hook + text overlay |\n| LinkedIn | First line of caption | Professional insight |\n\n## Content Pillars for Local Service Businesses\n\n| Pillar | Examples | Goal |\n|--------|---------|------|\n| Education | \"Why X happens,\" \"How to prevent Y\" | Authority |\n| Proof | Before/after, testimonials, case studies | Trust |\n| Local | Area guides, community content, landmarks | Geo-relevance |\n| Behind-the-scenes | Process, crew, tools | Humanity |\n| FAQ | Answering PAA questions on camera | SEO |\n| Seasonal | Timely service pushes | Urgency |\n\n## Short-Form Video Principles\n\n1. Hook in first 2 seconds — no logos, no intro music, no \"hey guys\"\n2. One idea per video — do not teach multiple things\n3. Captions mandatory — 85% of social video watched without sound\n4. Strong visual throughout — no static talking head for 60 seconds\n5. CTA every video — comment, follow, link in bio\n\n## Editing Workflow\n\n1. Cut every 2-3 seconds on social (attention pattern)\n2. A-roll: talking head on primary track\n3. B-roll: overlay during explanation, cut every 2-3s\n4. Background music: 30-40% volume, cut to beat\n5. Captions: auto-generated then reviewed, burn in with ffmpeg-agent\n6. Color grade: simple LUT or preset for brand consistency\n7. Export: platform native (not over-compressed)\n\n## Equipment Tiers\n\n| Tier | Camera | Mic | Lighting |\n|------|--------|-----|----------|\n| Starter | iPhone 14+ | Rode Wireless GO | Ring light |\n| Mid | Sony ZV-E10 | DJI Mic | Elgato Key Light |\n| Pro | Sony A7 IV | Sennheiser MKE 600 | 3-point setup |\n\nFor AI-generated content: no camera needed — Creatify handles avatars.\n\n## Related Topics\n\n- [[ai-video-pipeline]] — production execution following this strategy\n- [[youtube-titles-thumbnails]] — CTR optimization\n- [[youtube-hooks-scripts]] — script writing for long-form\n- [[long-form-video-seo-2026]] — YouTube SEO after production\n- [[dfy-video-pipeline]] — agency pricing and DFY package structure\n\n#video-sop #video-strategy #content-calendar #platform #tiktok #instagram #youtube\n","html":"

Video Marketing Designer — Platform Strategy & Content Calendar

\n

Enterprise-grade video marketing strategy covering platform specs, content calendar, hook design, and distribution.

\n

Platform Specifications

\n

| Platform | Format | Duration | Aspect Ratio | Best Use |\n|----------|--------|----------|--------------|----------|\n| YouTube Long | Horizontal | 8-15 min | 16:9 | Authority, SEO |\n| YouTube Shorts | Vertical | <60 sec | 9:16 | Reach, discovery |\n| Instagram Reels | Vertical | 15-90 sec | 9:16 | Awareness, reach |\n| TikTok | Vertical | 15-180 sec | 9:16 | Viral, broad reach |\n| LinkedIn Video | Square/Horizontal | 30 sec-10 min | 1:1 or 16:9 | B2B, authority |\n| Facebook Reels | Vertical | 15-90 sec | 9:16 | Local demographic |\n| Google Business | Square/Horizontal | 30 sec-5 min | Any | Local SEO signal |

\n

Content Calendar Framework

\n

Mike's strategy: separate YouTube channels for shorts (reach) and long-form (authority).

\n

Weekly Cadence

\n

| Day | Output | Platform |\n|-----|--------|----------|\n| Mon | 1x long-form upload | YouTube |\n| Tue | Repurpose long-form → 2 Shorts | YouTube Shorts |\n| Wed | Social video from script | TikTok + Reels |\n| Thu | Educational short | TikTok |\n| Fri | Client spotlight or before/after | All platforms |

\n

Monthly Batch Production

\n

Instead of daily creation, batch 20+ videos in one session:

\n
    \n
  1. Script 5 topics on script day
    2. \n
  2. Film/generate all 5 on production day
    3. \n
  3. Edit all in one editing session
    4. \n
  4. Schedule via social tool (Blotato or native)
    5. \n
\n

Hook Design by Platform

\n

| Platform | Hook Window | Strategy |\n|----------|-------------|----------|\n| TikTok | First 1-2 seconds | Pattern interrupt, visual surprise |\n| YouTube Shorts | First 3 seconds | Strong question or bold claim |\n| YouTube Long | First 30 seconds | Promise + stakes |\n| Instagram Reels | First 2 seconds | Visual hook + text overlay |\n| LinkedIn | First line of caption | Professional insight |

\n

Content Pillars for Local Service Businesses

\n

| Pillar | Examples | Goal |\n|--------|---------|------|\n| Education | \"Why X happens,\" \"How to prevent Y\" | Authority |\n| Proof | Before/after, testimonials, case studies | Trust |\n| Local | Area guides, community content, landmarks | Geo-relevance |\n| Behind-the-scenes | Process, crew, tools | Humanity |\n| FAQ | Answering PAA questions on camera | SEO |\n| Seasonal | Timely service pushes | Urgency |

\n

Short-Form Video Principles

\n
    \n
  1. Hook in first 2 seconds — no logos, no intro music, no \"hey guys\"
    2. \n
  2. One idea per video — do not teach multiple things
    3. \n
  3. Captions mandatory — 85% of social video watched without sound
    4. \n
  4. Strong visual throughout — no static talking head for 60 seconds
    5. \n
  5. CTA every video — comment, follow, link in bio
    6. \n
\n

Editing Workflow

\n
    \n
  1. Cut every 2-3 seconds on social (attention pattern)
    2. \n
  2. A-roll: talking head on primary track
    3. \n
  3. B-roll: overlay during explanation, cut every 2-3s
    4. \n
  4. Background music: 30-40% volume, cut to beat
    5. \n
  5. Captions: auto-generated then reviewed, burn in with ffmpeg-agent
    6. \n
  6. Color grade: simple LUT or preset for brand consistency
    7. \n
  7. Export: platform native (not over-compressed)
    8. \n
\n

Equipment Tiers

\n

| Tier | Camera | Mic | Lighting |\n|------|--------|-----|----------|\n| Starter | iPhone 14+ | Rode Wireless GO | Ring light |\n| Mid | Sony ZV-E10 | DJI Mic | Elgato Key Light |\n| Pro | Sony A7 IV | Sennheiser MKE 600 | 3-point setup |

\n

For AI-generated content: no camera needed — Creatify handles avatars.

\n

Related Topics

\n\n

#video-sop #video-strategy #content-calendar #platform #tiktok #instagram #youtube

\n"}