AI Video Pipeline — Chad Michael Framework

End-to-end AI video ad production for local service businesses. Script to upload in under 5 minutes at ~$5/video. Based on the Chad Michael Framework from SEO Rockstars 2026.

Replaces: ai-video-ad-script, ai-video-image-prompts, ai-video-storyboard, ai-video-production-sop, ai-video-appeals.

Required Inputs

| Variable | Example | Required | |----------|---------|----------| | Business Name | Merlin's Concrete | Yes | | Service/Product | Decorative concrete patios | Yes | | Target City | Sarasota, FL | Yes | | Target Audience | Homeowners 35-65 wanting outdoor upgrades | Yes | | Key Benefits | 25-year warranty, custom designs, same-week install | Yes | | USP | 15 years in Sarasota, 2,000+ projects | Yes | | Appeal Angle | transformation / pain / status / safety / humor | Yes | | Video Type | mini_talking_head / talking_head_broll / ecommerce | No (default: talking_head_broll) |

Script-First Methodology

ALWAYS start with the script, never the visuals.

Framework: Hook > Problem (relatable/shocking) > Step-by-Step Solution > Authority Statement > CTA

Script drives image selection, storyboard timing, and avatar voice tone — never reverse this order.

Generate 3 appeal angle variations per script: 1 full script + 2 Hook/Problem/CTA alternates.

5 Marketing Appeal Angles

• Transformation: Before/after, visual proof
• Pain Avoidance: Fear/consequence, damage prevention
• Status: Social proof, being the best/first
• Safety: Health, family protection, allergens
• Humor: TikTok viral, entertainment-first

Pairing matrix for 5-video packages:

• Video 1: Primary (client's choice) — all platforms
• Video 2: Secondary — TikTok + Reels
• Video 3: Humor — TikTok (highest viral)
• Video 4: Pain avoidance — YouTube Shorts + Facebook
• Video 5: Seasonal variation — all platforms

Phase 4: Video Generation

Fast Path: Creatify (~$2-5/video)

1. Paste script from Phase 1
2. Upload images from Phase 2
3. Select avatar (match TARGET AUDIENCE, not business owner)
4. Choose voice/tone matching appeal angle
5. Set aspect ratio: 9:16 (vertical for social)
6. Rendering model: Aurora (best quality)
7. Generate -> review -> regenerate weak scenes -> download

Custom Path: Kling AI (~$1-3/video)

1. Upload each image individually
2. Write motion prompt per image (e.g., "dolly in slowly, person turns head")
3. Generate 5-second clips
4. Download and assemble in CapCut or DaVinci Resolve

When to Use Which

| Scenario | Tool | |----------|------| | Speed + talking head | Creatify | | Cinematic camera control | Kling | | Premium-tier B-roll | Kling | | Avatar doesn't match audience | Kling (use custom character) | | Combined | Creatify talking head + Kling B-roll |

Phase 5: Export & Upload

Assembly checklist:

• Lay A-roll (talking head) on primary track
• Cut B-roll over A-roll during visual scenes
• Cut every 2-3 seconds — fast cuts maintain engagement on social
• Add background music (subtle, cut to rhythm)
• Add captions/subtitles — 80% of social video watched without sound
• Add business logo/watermark
• Export: 9:16, 1080x1920, MP4

Upload destinations: TikTok (highest viral for humor), Instagram Reels (transformation/status), YouTube Shorts (pain avoidance/search intent), Facebook Reels (broad demographic), Google Business Profile (local SEO signal).

Profit Play

| Item | Value | |------|-------| | Your cost | ~$5 | | Your time | ~5 minutes | | Client charge | $200-500 per video | | Monthly retainer | $500-2,000/mo for 5-10 videos | | Multi-location upsell | Same video, swap city names (~$1 per swap, charge full price) |

Production Benchmarks

| Video Type | Time | Cost | Client Charge | Tools | |-----------|------|------|---------------|-------| | Single 30s social ad | ~5 min | ~$5 | $200-500 | Creatify or Kling | | Multi-location swap (per city) | ~1 min | ~$1 | Full price | Creatify duplicate + city swap | | 5-video monthly package | ~25 min | ~$25 | $500-2,000/mo | Mixed | | 10-location batch from 1 master | ~15 min | ~$14 total | $3,000 total | Creatify bulk |

Multi-Location Scaling

1. Write master script with [CITY_NAME] and [CITY_LANDMARK] placeholders
2. Generate one set of images per city (swap vegetation, architecture, local cues)
3. Creatify: duplicate project, swap city references in script
4. Each additional city: ~1 minute, ~$1 cost, full price to client

12-Point Quality Checklist

• Script matches brand voice
• Hook grabs attention in first 2 seconds
• All benefits mentioned in solution section
• USP stated in authority section
• CTA includes business name and city
• Video is 9:16 vertical format
• Captions/subtitles added
• No fake testimonial language (FTC compliance)
• Logo/branding visible
• Music not too loud (voice is primary)
• Google Vision validates key scenes
• Multiple appeal variations ready for A/B testing