{"slug":"ai-video-pipeline","title":"AI Video Pipeline — Chad Michael Framework","tags":["ai-video","chad-michael","script-first","local-seo"],"agent_summary":"End-to-end AI video ad production framework: script-first methodology, 5 appeal angles, Creatify vs Kling routing, multi-location scaling, and quality checklist.","trigger_phrases":["ai video pipeline","chad michael framework","video ad production","script first video","5 appeal angles video","multi-location video","creatify vs kling","video production checklist"],"runnable":true,"markdown":"\n# AI Video Pipeline — Chad Michael Framework\n\nEnd-to-end AI video ad production for local service businesses. Script to upload in under 5 minutes at ~$5/video. Based on the Chad Michael Framework from SEO Rockstars 2026.\n\nReplaces: ai-video-ad-script, ai-video-image-prompts, ai-video-storyboard, ai-video-production-sop, ai-video-appeals.\n\n## Required Inputs\n\n| Variable | Example | Required |\n|----------|---------|----------|\n| Business Name | Merlin's Concrete | Yes |\n| Service/Product | Decorative concrete patios | Yes |\n| Target City | Sarasota, FL | Yes |\n| Target Audience | Homeowners 35-65 wanting outdoor upgrades | Yes |\n| Key Benefits | 25-year warranty, custom designs, same-week install | Yes |\n| USP | 15 years in Sarasota, 2,000+ projects | Yes |\n| Appeal Angle | transformation / pain / status / safety / humor | Yes |\n| Video Type | mini_talking_head / talking_head_broll / ecommerce | No (default: talking_head_broll) |\n\n## Script-First Methodology\n\nALWAYS start with the script, never the visuals.\n\nFramework: Hook > Problem (relatable/shocking) > Step-by-Step Solution > Authority Statement > CTA\n\nScript drives image selection, storyboard timing, and avatar voice tone — never reverse this order.\n\nGenerate 3 appeal angle variations per script: 1 full script + 2 Hook/Problem/CTA alternates.\n\n## 5 Marketing Appeal Angles\n\n- Transformation: Before/after, visual proof\n- Pain Avoidance: Fear/consequence, damage prevention\n- Status: Social proof, being the best/first\n- Safety: Health, family protection, allergens\n- Humor: TikTok viral, entertainment-first\n\nPairing matrix for 5-video packages:\n- Video 1: Primary (client's choice) — all platforms\n- Video 2: Secondary — TikTok + Reels\n- Video 3: Humor — TikTok (highest viral)\n- Video 4: Pain avoidance — YouTube Shorts + Facebook\n- Video 5: Seasonal variation — all platforms\n\n## Phase 4: Video Generation\n\n### Fast Path: Creatify (~$2-5/video)\n1. Paste script from Phase 1\n2. Upload images from Phase 2\n3. Select avatar (match TARGET AUDIENCE, not business owner)\n4. Choose voice/tone matching appeal angle\n5. Set aspect ratio: 9:16 (vertical for social)\n6. Rendering model: Aurora (best quality)\n7. Generate -> review -> regenerate weak scenes -> download\n\n### Custom Path: Kling AI (~$1-3/video)\n1. Upload each image individually\n2. Write motion prompt per image (e.g., \"dolly in slowly, person turns head\")\n3. Generate 5-second clips\n4. Download and assemble in CapCut or DaVinci Resolve\n\n### When to Use Which\n\n| Scenario | Tool |\n|----------|------|\n| Speed + talking head | Creatify |\n| Cinematic camera control | Kling |\n| Premium-tier B-roll | Kling |\n| Avatar doesn't match audience | Kling (use custom character) |\n| Combined | Creatify talking head + Kling B-roll |\n\n## Phase 5: Export & Upload\n\nAssembly checklist:\n- Lay A-roll (talking head) on primary track\n- Cut B-roll over A-roll during visual scenes\n- Cut every 2-3 seconds — fast cuts maintain engagement on social\n- Add background music (subtle, cut to rhythm)\n- Add captions/subtitles — 80% of social video watched without sound\n- Add business logo/watermark\n- Export: 9:16, 1080x1920, MP4\n\nUpload destinations: TikTok (highest viral for humor), Instagram Reels (transformation/status), YouTube Shorts (pain avoidance/search intent), Facebook Reels (broad demographic), Google Business Profile (local SEO signal).\n\n## Profit Play\n\n| Item | Value |\n|------|-------|\n| Your cost | ~$5 |\n| Your time | ~5 minutes |\n| Client charge | $200-500 per video |\n| Monthly retainer | $500-2,000/mo for 5-10 videos |\n| Multi-location upsell | Same video, swap city names (~$1 per swap, charge full price) |\n\n## Production Benchmarks\n\n| Video Type | Time | Cost | Client Charge | Tools |\n|-----------|------|------|---------------|-------|\n| Single 30s social ad | ~5 min | ~$5 | $200-500 | Creatify or Kling |\n| Multi-location swap (per city) | ~1 min | ~$1 | Full price | Creatify duplicate + city swap |\n| 5-video monthly package | ~25 min | ~$25 | $500-2,000/mo | Mixed |\n| 10-location batch from 1 master | ~15 min | ~$14 total | $3,000 total | Creatify bulk |\n\n## Multi-Location Scaling\n\n1. Write master script with [CITY_NAME] and [CITY_LANDMARK] placeholders\n2. Generate one set of images per city (swap vegetation, architecture, local cues)\n3. Creatify: duplicate project, swap city references in script\n4. Each additional city: ~1 minute, ~$1 cost, full price to client\n\n## 12-Point Quality Checklist\n\n- Script matches brand voice\n- Hook grabs attention in first 2 seconds\n- All benefits mentioned in solution section\n- USP stated in authority section\n- CTA includes business name and city\n- Video is 9:16 vertical format\n- Captions/subtitles added\n- No fake testimonial language (FTC compliance)\n- Logo/branding visible\n- Music not too loud (voice is primary)\n- Google Vision validates key scenes\n- Multiple appeal variations ready for A/B testing\n","html":"

AI Video Pipeline — Chad Michael Framework

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End-to-end AI video ad production for local service businesses. Script to upload in under 5 minutes at ~$5/video. Based on the Chad Michael Framework from SEO Rockstars 2026.

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Replaces: ai-video-ad-script, ai-video-image-prompts, ai-video-storyboard, ai-video-production-sop, ai-video-appeals.

\n

Required Inputs

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| Variable | Example | Required |\n|----------|---------|----------|\n| Business Name | Merlin's Concrete | Yes |\n| Service/Product | Decorative concrete patios | Yes |\n| Target City | Sarasota, FL | Yes |\n| Target Audience | Homeowners 35-65 wanting outdoor upgrades | Yes |\n| Key Benefits | 25-year warranty, custom designs, same-week install | Yes |\n| USP | 15 years in Sarasota, 2,000+ projects | Yes |\n| Appeal Angle | transformation / pain / status / safety / humor | Yes |\n| Video Type | mini_talking_head / talking_head_broll / ecommerce | No (default: talking_head_broll) |

\n

Script-First Methodology

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ALWAYS start with the script, never the visuals.

\n

Framework: Hook > Problem (relatable/shocking) > Step-by-Step Solution > Authority Statement > CTA

\n

Script drives image selection, storyboard timing, and avatar voice tone — never reverse this order.

\n

Generate 3 appeal angle variations per script: 1 full script + 2 Hook/Problem/CTA alternates.

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5 Marketing Appeal Angles

\n\n

Pairing matrix for 5-video packages:

\n\n

Phase 4: Video Generation

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Fast Path: Creatify (~$2-5/video)

\n
    \n
  1. Paste script from Phase 1
    2. \n
  2. Upload images from Phase 2
    3. \n
  3. Select avatar (match TARGET AUDIENCE, not business owner)
    4. \n
  4. Choose voice/tone matching appeal angle
    5. \n
  5. Set aspect ratio: 9:16 (vertical for social)
    6. \n
  6. Rendering model: Aurora (best quality)
    7. \n
  7. Generate -> review -> regenerate weak scenes -> download
    8. \n
\n

Custom Path: Kling AI (~$1-3/video)

\n
    \n
  1. Upload each image individually
    2. \n
  2. Write motion prompt per image (e.g., \"dolly in slowly, person turns head\")
    3. \n
  3. Generate 5-second clips
    4. \n
  4. Download and assemble in CapCut or DaVinci Resolve
    5. \n
\n

When to Use Which

\n

| Scenario | Tool |\n|----------|------|\n| Speed + talking head | Creatify |\n| Cinematic camera control | Kling |\n| Premium-tier B-roll | Kling |\n| Avatar doesn't match audience | Kling (use custom character) |\n| Combined | Creatify talking head + Kling B-roll |

\n

Phase 5: Export & Upload

\n

Assembly checklist:

\n\n

Upload destinations: TikTok (highest viral for humor), Instagram Reels (transformation/status), YouTube Shorts (pain avoidance/search intent), Facebook Reels (broad demographic), Google Business Profile (local SEO signal).

\n

Profit Play

\n

| Item | Value |\n|------|-------|\n| Your cost | ~$5 |\n| Your time | ~5 minutes |\n| Client charge | $200-500 per video |\n| Monthly retainer | $500-2,000/mo for 5-10 videos |\n| Multi-location upsell | Same video, swap city names (~$1 per swap, charge full price) |

\n

Production Benchmarks

\n

| Video Type | Time | Cost | Client Charge | Tools |\n|-----------|------|------|---------------|-------|\n| Single 30s social ad | ~5 min | ~$5 | $200-500 | Creatify or Kling |\n| Multi-location swap (per city) | ~1 min | ~$1 | Full price | Creatify duplicate + city swap |\n| 5-video monthly package | ~25 min | ~$25 | $500-2,000/mo | Mixed |\n| 10-location batch from 1 master | ~15 min | ~$14 total | $3,000 total | Creatify bulk |

\n

Multi-Location Scaling

\n
    \n
  1. Write master script with [CITY_NAME] and [CITY_LANDMARK] placeholders
    2. \n
  2. Generate one set of images per city (swap vegetation, architecture, local cues)
    3. \n
  3. Creatify: duplicate project, swap city references in script
    4. \n
  4. Each additional city: ~1 minute, ~$1 cost, full price to client
    5. \n
\n

12-Point Quality Checklist

\n\n"}