{"slug":"video-seo-sop","title":"Video SEO SOP — YouTube, Visla & SoundCloud for Local SEO","tags":["video-seo","youtube","soundcloud","local-seo"],"agent_summary":"Complete SOPs for blog-to-video conversion, YouTube upload optimization, SoundCloud audio syndication, cross-platform distribution, and VideoObject schema implementation.","trigger_phrases":["youtube upload sop","video seo checklist","soundcloud syndication","blog to video","youtube title formula","video cross platform distribution","youtube description template","local seo video strategy"],"runnable":true,"markdown":"\n# Video SEO SOP — YouTube, Visla & SoundCloud for Local SEO\n\nComplete standard operating procedures for creating, uploading, and optimizing videos and audio for local SEO. Covers blog-to-video conversion, YouTube channel optimization, SoundCloud syndication, and cross-platform distribution.\n\n## SOP 1: Blog-to-Video Conversion (Visla/Pictory)\n\n1. Navigate to app.visla.us/home or pictory.ai\n2. Select \"Create Video\", click \"Blog\" option\n3. Paste the blog post URL, enter description with local keywords: `[Service] in [City] - [Key Topic] | [Business Name]`\n4. Edit auto-generated scenes: swap video clips for industry-relevant footage\n5. Add intro scene: business logo, name + city, phone number, website URL\n6. Add outro scene: CTA, phone number, service area list, \"Subscribe for more [City] [Service] tips\"\n7. Generate AI voice-over: professional voice, preview and adjust pacing\n8. Export 1080p minimum\n9. Create thumbnail in Canva (1280x720): clear text overlay, professional image/face, brand colors, city/location reference, high contrast\n\n## SOP 2: YouTube Upload & Optimization\n\nTitle formula: `[Primary Keyword] in [City] | [Secondary Keyword] | [Brand]`\n\nExamples:\n- \"Roof Repair Costs in Miami | Emergency Roofing Tips | Miami Roofers\"\n- \"Best AC Maintenance Tips for Tampa Homeowners | Cool Air HVAC\"\n\nDescription structure (first 2 lines shown before \"Show More\"):\n```\nNeed [service] in [City]? In this video, [Business Name] explains\n[topic] for [City] residents. Call [phone] for a free estimate.\n```\n\nDescription body:\n- Timestamps\n- About section: services, service areas, address, phone, website + UTM params\n- Social links: Facebook, Instagram, Google Business (GMB — NOT GBP)\n- Related video links\n- Hashtags\n\nTags: service + city, service near me, city + service, best service in city, business name, business name + city.\n\nAudience: Select \"No, it's not Made for Kids\". Enable Location/Geo-Targeting in Brand Location field.\n\n## SOP 3: SoundCloud Audio Syndication\n\nExtract audio from video via FFmpeg, then:\n1. Go to soundcloud.com/upload\n2. Select audio file\n3. Title: `[Primary Keyword] in [City] - [Business Name]`\n4. Set genre: Spoken Word\n5. Add keywords (tags): service + city, local business keywords\n6. Add description with business info\n7. Enable \"Allow downloads\" for max reach\n\nRefresh SoundCloud token before every upload — tokens expire hourly.\n\n## SOP 4: Cross-Platform Video Distribution\n\nAfter YouTube upload, distribute to:\n- Facebook: native video upload (not YouTube link)\n- Instagram: Reels format (9:16 vertical)\n- TikTok: native upload (not YouTube link)\n- LinkedIn: native upload for B2B service videos\n- Google Business Profile: video in posts (NOT GBP — always \"GMB\")\n- Website: embed YouTube video with VideoObject schema\n\n## SOP 5: VideoObject Schema Implementation\n\nAdd to any page embedding a video. Required for Google rich results eligibility. See long-form-video-seo-2026 skill for full schema template.\n\n## SOP 6: Content Calendar\n\nWeekly minimum for clients: 1 long-form YouTube (5-15 min), 2-3 Shorts/Reels (30-60 sec).\n\nRepurposing workflow: long-form -> extract clips for Shorts -> extract audio for SoundCloud -> extract transcript for blog post.\n\n## SOP 7: Tracking KPIs\n\n| Metric | Tool | Frequency |\n|--------|------|-----------|\n| Watch time | YouTube Analytics | Weekly |\n| Audience retention | YouTube Analytics | Per video |\n| CTR | YouTube Analytics | Weekly |\n| Video traffic from Google | Search Console | Monthly |\n| AI citation appearances | Manual + Ahrefs | Monthly |\n","html":"<h1>Video SEO SOP — YouTube, Visla &#x26; SoundCloud for Local SEO</h1>\n<p>Complete standard operating procedures for creating, uploading, and optimizing videos and audio for local SEO. Covers blog-to-video conversion, YouTube channel optimization, SoundCloud syndication, and cross-platform distribution.</p>\n<h2>SOP 1: Blog-to-Video Conversion (Visla/Pictory)</h2>\n<ol>\n<li>Navigate to app.visla.us/home or pictory.ai</li>\n<li>Select \"Create Video\", click \"Blog\" option</li>\n<li>Paste the blog post URL, enter description with local keywords: <code>[Service] in [City] - [Key Topic] | [Business Name]</code></li>\n<li>Edit auto-generated scenes: swap video clips for industry-relevant footage</li>\n<li>Add intro scene: business logo, name + city, phone number, website URL</li>\n<li>Add outro scene: CTA, phone number, service area list, \"Subscribe for more [City] [Service] tips\"</li>\n<li>Generate AI voice-over: professional voice, preview and adjust pacing</li>\n<li>Export 1080p minimum</li>\n<li>Create thumbnail in Canva (1280x720): clear text overlay, professional image/face, brand colors, city/location reference, high contrast</li>\n</ol>\n<h2>SOP 2: YouTube Upload &#x26; Optimization</h2>\n<p>Title formula: <code>[Primary Keyword] in [City] | [Secondary Keyword] | [Brand]</code></p>\n<p>Examples:</p>\n<ul>\n<li>\"Roof Repair Costs in Miami | Emergency Roofing Tips | Miami Roofers\"</li>\n<li>\"Best AC Maintenance Tips for Tampa Homeowners | Cool Air HVAC\"</li>\n</ul>\n<p>Description structure (first 2 lines shown before \"Show More\"):</p>\n<pre><code>Need [service] in [City]? In this video, [Business Name] explains\n[topic] for [City] residents. Call [phone] for a free estimate.\n</code></pre>\n<p>Description body:</p>\n<ul>\n<li>Timestamps</li>\n<li>About section: services, service areas, address, phone, website + UTM params</li>\n<li>Social links: Facebook, Instagram, Google Business (GMB — NOT GBP)</li>\n<li>Related video links</li>\n<li>Hashtags</li>\n</ul>\n<p>Tags: service + city, service near me, city + service, best service in city, business name, business name + city.</p>\n<p>Audience: Select \"No, it's not Made for Kids\". Enable Location/Geo-Targeting in Brand Location field.</p>\n<h2>SOP 3: SoundCloud Audio Syndication</h2>\n<p>Extract audio from video via FFmpeg, then:</p>\n<ol>\n<li>Go to soundcloud.com/upload</li>\n<li>Select audio file</li>\n<li>Title: <code>[Primary Keyword] in [City] - [Business Name]</code></li>\n<li>Set genre: Spoken Word</li>\n<li>Add keywords (tags): service + city, local business keywords</li>\n<li>Add description with business info</li>\n<li>Enable \"Allow downloads\" for max reach</li>\n</ol>\n<p>Refresh SoundCloud token before every upload — tokens expire hourly.</p>\n<h2>SOP 4: Cross-Platform Video Distribution</h2>\n<p>After YouTube upload, distribute to:</p>\n<ul>\n<li>Facebook: native video upload (not YouTube link)</li>\n<li>Instagram: Reels format (9:16 vertical)</li>\n<li>TikTok: native upload (not YouTube link)</li>\n<li>LinkedIn: native upload for B2B service videos</li>\n<li>Google Business Profile: video in posts (NOT GBP — always \"GMB\")</li>\n<li>Website: embed YouTube video with VideoObject schema</li>\n</ul>\n<h2>SOP 5: VideoObject Schema Implementation</h2>\n<p>Add to any page embedding a video. Required for Google rich results eligibility. See long-form-video-seo-2026 skill for full schema template.</p>\n<h2>SOP 6: Content Calendar</h2>\n<p>Weekly minimum for clients: 1 long-form YouTube (5-15 min), 2-3 Shorts/Reels (30-60 sec).</p>\n<p>Repurposing workflow: long-form -> extract clips for Shorts -> extract audio for SoundCloud -> extract transcript for blog post.</p>\n<h2>SOP 7: Tracking KPIs</h2>\n<p>| Metric | Tool | Frequency |\n|--------|------|-----------|\n| Watch time | YouTube Analytics | Weekly |\n| Audience retention | YouTube Analytics | Per video |\n| CTR | YouTube Analytics | Weekly |\n| Video traffic from Google | Search Console | Monthly |\n| AI citation appearances | Manual + Ahrefs | Monthly |</p>\n"}