{"slug":"video-seo-distribution","title":"Video SEO & Distribution — Full SOP","tags":["video-seo","youtube-seo","distribution","schema","podbean","soundcloud"],"agent_summary":"End-to-end video SEO and distribution: YouTube upload optimization, description/chapter formula, VideoObject schema, blog-to-video (Pictory/Visla), SoundCloud audio syndication, and Podbean podcast upload.","trigger_phrases":["video seo","youtube optimization","video distribution","videoobject schema","youtube description formula","video podcast seo","podbean upload","soundcloud video","blog to video"],"runnable":true,"markdown":"\n# Video SEO & Distribution — Full SOP\n\nComplete SOP for creating, uploading, optimizing, and syndicating video and audio for local SEO and YouTube authority.\n\n## YouTube Upload Optimization Checklist\n\n### Title Formula\n\n```\n[Primary Keyword] — [Secondary Keyword] | [Brand/Year]\n```\n\n- 50-60 characters visible in search\n- Lead with primary keyword\n- Year optional for evergreen content\n\n### Description Formula\n\n```\n[Primary keyword + value prop — visible before \"Show More\"] (first 2 lines)\n\n[Timestamps/Chapters]\n00:00 - Intro\n01:30 - [Keyword-rich chapter name]\n04:15 - [Keyword-rich chapter name]\n08:45 - Final Tips\n\n[Full context with natural keyword usage — 300-500 words]\n\n[Links — money page, GMB, website]\n\n[Social proof — reviews, testimonials link]\n```\n\nFirst 150 characters = search snippet target. Include primary keyword in those first 150.\n\n### Tags\n\n- 5-10 tags total (not 50)\n- Primary keyword\n- Long-tail variants\n- Brand name\n- Topic cluster terms\n\n### Upload Steps (Full)\n\n1. Title (formula above)\n2. Description (formula above)\n3. Tags\n4. Thumbnail (custom — hand brief to Picasso)\n5. End screen (subscribe + recent video, hold 2s minimum)\n6. Cards (link to money page at 20% and 75% of video)\n7. Captions: upload accurate .srt (not auto-captions)\n8. Chapters: add timestamps in description with keyword-rich labels\n9. Playlist: add to keyword-titled playlist immediately\n10. Category: select relevant category\n11. Location: add city for local business videos\n\n## VideoObject Schema (Website Embeds)\n\nAdd to any page that embeds a YouTube video:\n\n```json\n{\n \"@context\": \"https://schema.org\",\n \"@type\": \"VideoObject\",\n \"name\": \"[Keyword-Rich Title]\",\n \"description\": \"[Description with target keywords]\",\n \"thumbnailUrl\": \"[Thumbnail URL]\",\n \"uploadDate\": \"2026-05-12T00:00:00Z\",\n \"duration\": \"PT3M30S\",\n \"contentUrl\": \"https://www.youtube.com/watch?v=VIDEO_ID\",\n \"embedUrl\": \"https://www.youtube.com/embed/VIDEO_ID\",\n \"hasPart\": [\n {\n \"@type\": \"Clip\",\n \"name\": \"Chapter Name\",\n \"startOffset\": 90,\n \"endOffset\": 270,\n \"url\": \"https://www.youtube.com/watch?v=VIDEO_ID&t=90\"\n }\n ]\n}\n```\n\n## Blog-to-Video (Pictory AI / Visla)\n\nGMB posts with video get 50% more calls. Convert top PAA blog posts to video first.\n\nPriority content for video conversion:\n1. PAA blog posts (highest engagement)\n2. Service explanation pages\n3. Customer testimonials\n4. Before/after showcases\n\n### Script Template for Blog Conversion\n\n```\n[HOOK — 0:00-0:05]\n\"Are you looking for [service] in [city]?\"\n\n[PROBLEM — 0:05-0:15]\nState the problem your local audience faces.\n\n[SOLUTION — 0:15-0:45]\nYour service/answer with local context.\n\n[PROOF — 0:45-1:00]\nLocal testimonial or statistic.\n\n[CTA — 1:00-1:10]\n\"Call [Business] at [phone] or visit [URL]\"\n```\n\n## SoundCloud Audio Syndication\n\nRe-upload video audio to SoundCloud for additional local SEO signal.\n\nAuth: `D:\\Ecosystem\\secrets\\MASTER_API_KEYS.env`\n- `SOUNDCLOUD_CLIENT_ID`\n- `SOUNDCLOUD_CLIENT_SECRET`\n- `SOUNDCLOUD_REFRESH_TOKEN` — expires hourly, must refresh before each upload\n\n```bash\n# Refresh token first (always)\ncurl -X POST \"https://api.soundcloud.com/oauth2/token\" \\\n -d \"grant_type=refresh_token&client_id=$SC_CLIENT_ID&client_secret=$SC_CLIENT_SECRET&refresh_token=$SC_REFRESH_TOKEN\"\n\n# Then upload\ncurl -X POST \"https://api.soundcloud.com/tracks\" \\\n -H \"Authorization: Bearer $NEW_ACCESS_TOKEN\" \\\n -F \"track[title]=Your Title\" \\\n -F \"track[asset_data]=@audio.mp3\"\n```\n\n## Podbean Podcast Upload\n\n```bash\ncurl -X POST \"https://api.podbean.com/v1/episodes\" \\\n -H \"Authorization: Bearer $PODBEAN_ACCESS_TOKEN\" \\\n -F \"title=Episode Title\" \\\n -F \"content=Episode description\" \\\n -F \"media_key=$MEDIA_KEY\" \\\n -F \"status=publish\"\n```\n\nPodbean auth: `PODBEAN_CLIENT_ID` + `PODBEAN_CLIENT_SECRET` from MASTER_API_KEYS.\n\n## Distribution Checklist — Every Video\n\n- [ ] YouTube upload + all metadata\n- [ ] SoundCloud audio upload (refresh token first)\n- [ ] Podbean podcast episode\n- [ ] GMB video post (if local service)\n- [ ] Social post on all active channels\n- [ ] VideoObject schema on embedding page\n- [ ] Internal link from related blog post to YouTube embed\n\n## KPIs to Track\n\n| Metric | Target | Tool |\n|--------|--------|------|\n| CTR | >5% | YouTube Studio |\n| Average View Duration | >50% | YouTube Studio |\n| Watch Time growth | Month-over-month | YouTube Studio |\n| Podcast downloads | Trending up | Podbean Analytics |\n| GMB views from video | Track weekly | GMB Insights |\n\n## Related Topics\n\n- [[long-form-video-seo-2026]] — deep dive on YouTube ranking factors\n- [[youtube-titles-thumbnails]] — CTR optimization\n- [[video-podcast-local-seo]] — Pictory AI and GMB video SOP detail\n- [[dfy-video-pipeline]] — full agency pricing and delivery framework\n\n#video-sop #video-seo #youtube-seo #distribution #schema #podbean #soundcloud\n","html":"

Video SEO & Distribution — Full SOP

\n

Complete SOP for creating, uploading, optimizing, and syndicating video and audio for local SEO and YouTube authority.

\n

YouTube Upload Optimization Checklist

\n

Title Formula

\n
[Primary Keyword] — [Secondary Keyword] | [Brand/Year]\n
\n\n

Description Formula

\n
[Primary keyword + value prop — visible before \"Show More\"] (first 2 lines)\n\n[Timestamps/Chapters]\n00:00 - Intro\n01:30 - [Keyword-rich chapter name]\n04:15 - [Keyword-rich chapter name]\n08:45 - Final Tips\n\n[Full context with natural keyword usage — 300-500 words]\n\n[Links — money page, GMB, website]\n\n[Social proof — reviews, testimonials link]\n
\n

First 150 characters = search snippet target. Include primary keyword in those first 150.

\n

Tags

\n\n

Upload Steps (Full)

\n
    \n
  1. Title (formula above)
    2. \n
  2. Description (formula above)
    3. \n
  3. Tags
    4. \n
  4. Thumbnail (custom — hand brief to Picasso)
    5. \n
  5. End screen (subscribe + recent video, hold 2s minimum)
    6. \n
  6. Cards (link to money page at 20% and 75% of video)
    7. \n
  7. Captions: upload accurate .srt (not auto-captions)
    8. \n
  8. Chapters: add timestamps in description with keyword-rich labels
    9. \n
  9. Playlist: add to keyword-titled playlist immediately
    10. \n
  10. Category: select relevant category
    11. \n
  11. Location: add city for local business videos
    12. \n
\n

VideoObject Schema (Website Embeds)

\n

Add to any page that embeds a YouTube video:

\n
{\n  \"@context\": \"https://schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"[Keyword-Rich Title]\",\n  \"description\": \"[Description with target keywords]\",\n  \"thumbnailUrl\": \"[Thumbnail URL]\",\n  \"uploadDate\": \"2026-05-12T00:00:00Z\",\n  \"duration\": \"PT3M30S\",\n  \"contentUrl\": \"https://www.youtube.com/watch?v=VIDEO_ID\",\n  \"embedUrl\": \"https://www.youtube.com/embed/VIDEO_ID\",\n  \"hasPart\": [\n    {\n      \"@type\": \"Clip\",\n      \"name\": \"Chapter Name\",\n      \"startOffset\": 90,\n      \"endOffset\": 270,\n      \"url\": \"https://www.youtube.com/watch?v=VIDEO_ID&t=90\"\n    }\n  ]\n}\n
\n

Blog-to-Video (Pictory AI / Visla)

\n

GMB posts with video get 50% more calls. Convert top PAA blog posts to video first.

\n

Priority content for video conversion:

\n
    \n
  1. PAA blog posts (highest engagement)
    2. \n
  2. Service explanation pages
    3. \n
  3. Customer testimonials
    4. \n
  4. Before/after showcases
    5. \n
\n

Script Template for Blog Conversion

\n
[HOOK — 0:00-0:05]\n\"Are you looking for [service] in [city]?\"\n\n[PROBLEM — 0:05-0:15]\nState the problem your local audience faces.\n\n[SOLUTION — 0:15-0:45]\nYour service/answer with local context.\n\n[PROOF — 0:45-1:00]\nLocal testimonial or statistic.\n\n[CTA — 1:00-1:10]\n\"Call [Business] at [phone] or visit [URL]\"\n
\n

SoundCloud Audio Syndication

\n

Re-upload video audio to SoundCloud for additional local SEO signal.

\n

Auth: D:\\Ecosystem\\secrets\\MASTER_API_KEYS.env

\n\n
# Refresh token first (always)\ncurl -X POST \"https://api.soundcloud.com/oauth2/token\" \\\n  -d \"grant_type=refresh_token&client_id=$SC_CLIENT_ID&client_secret=$SC_CLIENT_SECRET&refresh_token=$SC_REFRESH_TOKEN\"\n\n# Then upload\ncurl -X POST \"https://api.soundcloud.com/tracks\" \\\n  -H \"Authorization: Bearer $NEW_ACCESS_TOKEN\" \\\n  -F \"track[title]=Your Title\" \\\n  -F \"track[asset_data]=@audio.mp3\"\n
\n

Podbean Podcast Upload

\n
curl -X POST \"https://api.podbean.com/v1/episodes\" \\\n  -H \"Authorization: Bearer $PODBEAN_ACCESS_TOKEN\" \\\n  -F \"title=Episode Title\" \\\n  -F \"content=Episode description\" \\\n  -F \"media_key=$MEDIA_KEY\" \\\n  -F \"status=publish\"\n
\n

Podbean auth: PODBEAN_CLIENT_ID + PODBEAN_CLIENT_SECRET from MASTER_API_KEYS.

\n

Distribution Checklist — Every Video

\n\n

KPIs to Track

\n

| Metric | Target | Tool |\n|--------|--------|------|\n| CTR | >5% | YouTube Studio |\n| Average View Duration | >50% | YouTube Studio |\n| Watch Time growth | Month-over-month | YouTube Studio |\n| Podcast downloads | Trending up | Podbean Analytics |\n| GMB views from video | Track weekly | GMB Insights |

\n

Related Topics

\n\n

#video-sop #video-seo #youtube-seo #distribution #schema #podbean #soundcloud

\n"}